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Drama on Virgin1

Provided by ids
Opportunity to become the official sponsor of drama on Virgin1.

Tell us about the Opportunity / What is it?

Virgin1 is a thriving entertainment channel attracting 15.1 million individuals each month. The channel has a strong ABC1 adult audience, appealing to both men and women. Virgin1 is currently offering sponsorship of the channel's Drama programming strand from April - December 2008. Offering exclusive access to some of the biggest shows from the UK and the States: The Riches, Hustle, Life on Mars, Kill Point, The Unit and Criminal Minds. The sponsor will receive 8 x 10" accreditation per hour and this can be extended to include online presence on www.virginmedia.com/drama. Find out more...

What is the Marketing Objective?

Raise brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kChannel attracts 15.1 million ABC1 adults each month.
16 - 24
25 - 34
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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