This idea is archived

Drive brand consideration through sampling to holiday makers

Provided by Brand Connections Global
Induce trial of your product through sampling across our growing network of hotels and leisure destinations.

Tell us about the Opportunity / What is it?

With over 30,000 different products on shelf in the average grocery store, leading to a typical consumer receiving as many as 3,000 advertising messages a day, sample trial is one of the few ways which guarantees a brand due consideration from its target audience. With a growing network of over 350 leisure and hotel destinations (including Ski resorts, Hotels and Leisure Cruises) Brand connections Global has the capability to deliver your brand to holiday makers at a time when they are open to new experiences.

What is the Marketing Objective?

Induce trial of your products to holiday makers at a time when they are open to new experiences.

How does it work?

While the only reason for product sampling is to induce trial, sampling has been shown to be successful in delivering various objectives & under many situations, these include: bringing competitors users to your brand, replenishing your brands consumer base & overcoming an undesirable impression of your brand. Therefore, through utilising our location based network of leisure destinations; where studies have shown that approximately 40% of holiday makers forget to pack an element of their essential luggage, brand awareness can be increased & a positive association gained.

Who's used it in the past?

Previous clients include: Dove Cool Moisture, Sunsilk, Axe and Lipton Pyramid distributing their products across a variety of venues and events, such as Ski Resorts, Carnival Cruise Lines, Race weekends and our Resort & Spa Network.

Features / Benefits

Sampling provides a unique opportunity to drive trial amongst your target audiences & is one of the very few methods which guarantees brand consideration. Research indicates sampling as being the preferred way for consumers to receive a brands message: 94% of females running households felt sampling gave them a better idea of a new product than advertising & when asked, what would induce you to try a new product or brand? 73% of consumers stated product sample, while only 25% answered television advertising.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDependant upon chosen event or location
All adultsBoth
ABC1
C2
DE
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
GLOBALAll YearDRIVE TRIALSAMPLING
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