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Drivebuy - Outdoor 6-sheet campaign

Provided by Primesight
Back illuminated 6 sheets on the road edge of major petrol station forecourts.

Tell us about the Opportunity / What is it?

1200 roadside 6 sheets located at the road edge of major petrol station forecourts, the campaign covers Esso, Texaco, BP, Shell, Jet, Total and Q8. The panels are designed to offer a 90% head-on roadside coverage based impact on major A or B classified roads and the perfect synergy for car owners/users via the forecourts themselves.

What is the Marketing Objective?

To create brand awareness for products with a motoring synergy, plus coverage and impact on main roads for your brand.

How does it work?

The panels are positioned at the entrances and exits of the petrol stations to be highly visible to all passing traffic on the major A or B classified roads, thus driving mass awareness of your product. The campaign runs for 2 weeks, all displays offer full illumination and delivers over 6million visits to forecourts per 2 weeks.

Who's used it in the past?

VW launched the new Golf GTI Diesel with huge success achieving 83% brand recall, other Drivebuy success stories include: Masterfoods, Cadburys, Walkers, Vauxhall, Kerry Foods, Navman, Kimberley Clark.

Features / Benefits

The head-on road edge positioning of the backlit 6-sheets offers unrivalled national coverage of your product to adults (over 20 million per 2 week period). Drivebuy also offers similarly high visibility from the forecourts of the UK’s biggest petrol stations, including Esso, Texaco, BP, Total, Jet and Shell. So whether you need to achieve well distributed roadside coverage or impact at important sales points, for products with a motoring synergy Drivebuy delivers results!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k6,000,000 impacts over two weeks
25 - 34
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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