This idea is archived

Driving Sales & Awareness across ASDA

Provided by Sales Activation Solutions
Shout about your Brand! 53 million OTS in 4 weeks- large scale media right by the store entrance to the Top 200 Asda Stores

Tell us about the Opportunity / What is it?

Sales activation tool covering the top 100 ASDA stores nationwide. A large scale, high impact platform visible to shoppers when arriving at the car park and whilst walking towards the entrance. Sales Activation Solutions use the most visible bays closest to the store entrances to maximise brand visibility. Footfall figures show that 4.3 million shoppers visit the top 100 ASDA stores approximatly 6 times a month allowing for a 37million OTS over a 4 week period.

What is the Marketing Objective?

We think that Retail Media is really cool, and we work together with brands to create in store solutions to brand challenges. By isolating the problems faced by your brand, SAS use ASDA retail media to focus on either building awareness- ideal for NPD- building loyalty, guiding shopper into category to increase aisle penetration, targeting competitor shoppers to encourage trial and switch, maintain category position etc.

How does it work?

The average consumer sees 290 TV ads a week, but there is on average a 13 hour gap between seeing a TV ad and being in-store. ASDA Trolley bays enforce the ATL campaign effect on the consumer by acting as a large scale brand reminder at a destination stores car park, enhancing brand awareness / impact, and driving sales.

Who's used it in the past?

Warner Bros, Garnier, COI, Coca Cola, Harper Collins

Features / Benefits

Via bespoke campaigns, brands can target a precise audience by social demographic, television region, distribution/supply etc leading to increased brand awareness and increased leverage with retail buyer due to in store investment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details26,000,000 OTS over a 4 week period. 75% female audience.
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
DE
Main Shopper
Kids HH
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
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