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Easter ideas with Penguin Partnerships

Provided by Penguin Random House
Offer your customers a sweet treat over the period Easter 2017 with Penguin Partnerships.

Tell us about the Opportunity / What is it?

Next Easter, why not offer your customers a sweet treat? We have a whole host of fantastic baking books from leading names such as The Primrose Bakery and covering a wide variety of goodies: chocolate, cakes, bread . . . all guaranteed to tickle the taste buds . . . ! Perfect for using up all those Easter eggs . . . Brands can work with Penguin Partnerships to create a campaign that meets brand objectives, whether that be to promote a brand message or to reward loyal customers with a branded Penguin book

What is the Marketing Objective?

Books leave a lasting impression with customers in ways other content cannot. We will help your brand: - increase sales - promote a positive brand message - drive awareness and profile - encourage brand loyalty - win awards!

How does it work?

Penguin Random House have an experienced sales promotion team who will consult with you to select, create and deliver the perfect titles and formats to suit both your promotion and budget. We can start from scratch with content a brand already has to create a new book, or we can adapt a book using content from a book we publish, adding new material or simply printing copies with a brand logo.

Who's used it in the past?

We worked with Lyons Tea on an on-pack promotion with our bestselling author Marian Keyes. We created a beautiful bespoke pack- sized edition of Marian Keyes' cookbook Saved by Cake featuring special Lyons Tea recipes. It was sold as a value-added exclusive gift upon customers purchasing their 160-bag boxes in Dunnes Stores across Ireland. This was a long-term promotion to reward loyal customers, and enabled Lyons to gain a strong shelf presence amongst their competitors.

Features / Benefits

Penguin values the partnerships we build and maintain. We have both the content and know how to deliver books that can enhance and support your brand's messaging in any format.

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