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ECB Trophy

Provided by England and Wales Cricket Board
Title sponsorship of the ECB One Day Trophy.

Tell us about the Opportunity / What is it?

The opportunity exists to become the title sponsor of the ECB One Day Trophy for the first time in 6 years. It is a domestic 50 over competition, early in the summer, where players have the opportunity to impress England selectors with a view to getting in the International One Day side. There are 2 leagues of 10 (North vs South) with 2 semi finals and the final at Lord's in August.

What is the Marketing Objective?

Associate your brand with a prestigious, credible and exciting cricket property. National profile that allows you to activate locally. Market multiple products within portfolio if desired.

How does it work?

Rights include the following: - Title sponsorship i.e. The xxxx One Day Trophy, category exclusivity, pitch branding (logo mats, tri visions, players clothing, media backdrop etc), in programme advertising, branded score cards, sampling opportunities, tickets / hospitality, direct marketing opportunities to massive database through ecb.co.uk & play-cricket.com (circa 50,000 combined), online presence on ecb.co.uk, signed merchandise for promotional usage, access to England players in county kit, PR and local media support.

Who's used it in the past?

Gillette (1963-1980). Natwest (1981-2000). Cheltenham & Gloucester (2001-2006).

Features / Benefits

Ownership of a sponsorship property with national profile generating awareness. Excellent marketing and media platform with which to communicate to consumers and entertain key clients. Potential for access to Grassroots.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTV Audience: 70% Male, 50% ABC1, 51% 25-54
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Apr 07 - 31 Aug 07BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / CRICKET
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