This idea is archived

Empire Home Page Takeover

Provided by Bauer Media
Full integration of Empire's homepage, incorporating total roadblock of ad placements plus re-skin of entire page.

Tell us about the Opportunity / What is it?

This opportunity enables you to re-skin the whole of the sites homepage. We use creative assets to integrate branding/imagery to effectively own the site for the duration on the campaign. It is served in conjunction with all the ad placements on the page, and is built so that all individual elements work in conjunction with each other. (Please see attachment).

What is the Marketing Objective?

The takeover provides great impact in a premium environment. Integration and exposure within a premium online product offers fantastic branding opportunity as well creating a high impact platform for call to action messages and for driving response.

How does it work?

This opportunity enables you to completely own the homepage of the site between Friday and Monday and will deliver in the region of 140,000 impressions across the 4 days. Empireonline reaches 510,000 people per month. Advertiser assets are utilised by our in-house creative team to produce a homepage that is re-designed to incorporate relevant branding and imagery. Its designed in conjunction with directional media so that both the ad placements and the re-skin work together to create an impressive high impact standout.

Who's used it in the past?

Film clients, technology clients

Features / Benefits

A premium environment with a premium audience that offers a deeply integrated and high impact advertising opportunity. This is also your chance to add a call to action to your advertising, helping to drive response.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k140,000 impressions over four consecutive days
16 - 24
25 - 34
Female
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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