This idea is archived

Empire - Homepage Takeover 7m page impressions 600K adults a wk

Provided by Bauer Media
Exclusive ownership on the Empire Homepage for a weekend, with video streaming potential.

Tell us about the Opportunity / What is it?

Take ownership of the Empire Homepage - the equivalent to taking over a magazine cover. Full branding and editorial endorsement, utilising all ad positions on the homepage. There are 2 weeks worth of homepage video activity; this can be a week either side or pre and post the takeover. The video delivers over 300,000 impressions, the Homepage Takeover reaches at least 150k unique users at the busiest period of the week. In addition there is the opportunity for a competition, advertorial mechanic with traffic driving support from the 60,000 strong Empire Newsletter database

What is the Marketing Objective?

Massive brand awareness to a highly affluent, early adopter crowd of 600,000 ABC1 adults every month. Achieves brand credibility with the association of Empire.

How does it work?

There are 2 weeks worth of homepage video activity - this can be a week either side or pre and post the takeover

Who's used it in the past?

Everyone from UIP, 20th Century Fox to X Box and Playstation

Features / Benefits

This opportunity gives your brand/product access to over 600,000 ABC1 individuals in the 18-34 year old bracket. They are affluent early adopters who enjoy an active lifestyle and have a passion in film and entertainment. The Homepage Takeover is unique in its delivery through editorial association - you would not be able to do this in the magazine. It also provides the opportunity to deliver advertisers TV ads through a much more cost effective and targeted mechanic.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 600,000 ABC1 adults 18-34 year old bracket every month
16 - 24
25 - 34
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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