This idea is archived

Engage and Interact with high street shoppers

Provided by AdWalker
Directly reach a third of consumers within 10 major high street locations every Saturday in the UK.

Tell us about the Opportunity / What is it?

The Adwalker wearable media platform enables services and applications that include brand advertising, point of sale, data capture and multi media messaging. Wearing the Adwalker i-pack, our personnel engage consumers at premium out of home locations, delivering a high quality, innovative brand experience through Adwalker's interactive applications. Adwalker's engaging and interactive capabilities allow your brand to measure Adwalker campaign success conclusively.

What is the Marketing Objective?

Increase activity at POS/ Point of consumption. Encourage trial of your product, target consumers based on demographics of location. Capture up to date sales leads data.

How does it work?

Adwalkers are a highly flexible way of directly targeting your audience, providing a live, engaging experience between your brand and the consumer. Adwalker can offer you the opportunity to extend TV campaigns to POS, undertake product demos and sampling and print promotional vouchers which consumers can take away. We can capture sales data for lead generation and encourage consumers to sign up for loyalty cards. If you are operating in the entertainment industry we can showcase movie trailers, games and music videos to your target audience.

Who's used it in the past?

Previous clients include Unilever, Adez, Canon, Ford, Volkswagen, Motorola, BT, Sainsbury's, Travelex, Superfund, Fuel for travel and NSPCC. We pride ourselves on 60% repeat business!

Features / Benefits

You can increase in-store traffic at retailers by over 70% for less than 10% of your media spend and target consumers based on location and demographics. Adwalkers allow you to process credit card transactions which allows consumers to purchase your items instantly. Our web page highlights past case studies and news stories, simply visit www.adwalker.com to read more.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kUp to 1,602,500 Consumers
16 - 24
25 - 34
Female
Male
AB
ABC1
LOCAL MEDIA / NATIONAL
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SALES PROMOTION
SAMPLING
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