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England Cricket Highlights Package

Provided by Five
Spot advertising in the Bafta nominated highlights coverage of the England cricket internationals on Five.

Tell us about the Opportunity / What is it?

This summer, Five hosts the highlights package for the summer cricket internationals with the added attraction of the return of the Ashes series. The West Indies and Australia are touring England this year with a maximum of 45 highlights shows at the end of each days play. The 2008 shows averaged just under 700,000 viewers per show. Hosted by Mark Nicholas, Geoffrey Boycott and Simon Hughes.

What is the Marketing Objective?

To build awareness of your brand.

How does it work?

Spot advertising within these shows offers the opportunity to communicate with a highly targetted ABC1, male audience within an environment that they feel passionate about. A 10 spot package of 30" airtime across the summer will deliver a total of 15 ABC1Men tvr's which equates to 1,700,000 impacts.

Who's used it in the past?

The cricket coverage has been associated with the Telegraph, Wolf Blass, Fullers, BMW, Mercedes and American Airlines amongst others.

Features / Benefits

Spot advertising within these shows offers the opportunity to communicate with a highly targetted ABC1Men audience within an environment that they feel passionate about.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kA 10 spot package delivers a total of 15 ABC1 male tvr's
25 - 34
35 - 44
45 - 54
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 May 09BUILD AWARENESS
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