Sponsorship of The Isle of Man TT Races
Provided by Isle of Man TT
Sector specific exclusive partnerships and sponsorships, and retail license agreements
Tell us about the Opportunity / What is it?
With over 100 years of rich history, and still respected today as the most challenging test of man and machine, the Isle of Man TT Races pedigree is unquestionable.
The spectacular series of races are followed by a dedicated trackside audience while fans worldwide access the event via stunning TV footage via leading broadcasters, and on-line live timing and race commentary.
We are offering a worldwide platform for our partners to promote their brands and achieve their commercial objectives against the backdrop of the TT-the world's most prestigious motorcycle race.
What is the Marketing Objective?
The TT offers its partners great value and visible, quantifiable return on investment.
Our packaged, tailored specifically to your commercial objectives will generate results that can make an impact across a number of key areas including:
1. Brand awareness
2. Brand association
3. Brand perception
How does it work?
The TT Races offers a number of branding opportunities to partner brands and companies that leverage the event's worldwide reach and profile. These include on event branding such as trackside, podium, startline, winners enclosure, programme and race guide advertising, website association, official merchandise and social media exposure as well as extensive profile through the worldwide television and radio coverage.
Brands and companies can also utilise the official, trademarked, TT logo to develop sales opportunities through their own distribution and media channels.
Who's used it in the past?
The TT has a number of prestigious blue chip companies, both motorcycle industry related and image conscious lifestyle brands including event title sponsor Monster Energy on multi-year deals. Motorcycle specific brands currently associated with the event include Arai, Dunlop, Motul, Yamaha, VP Fuels while lifestyle brands currently associated with the event include Dainese and Subaru.
Features / Benefits
The TT Races is unique in the world's sporting calendar. The world's oldest continuous motorsport event, laden with heritage, yet demonstrating the latest technical innovation as machine and rider perform at the absolute limit of their capability.
It takes a special kind of rider to conquer the TT Course and face down its dangers. Your brand or company will benefit from the rising profile and association with these unique sports stars as they generate worldwide exposure through on-line traffic, stunning video content and extensive print coverage.