Sponsorship of the Isle of Man Classic TT Races
Provided by Isle of Man TT
Official partner of the World's leading Classic Motorcycle Races - The Isle of Man Classic TT Festival
Tell us about the Opportunity / What is it?
The Classic TT is a four day motorcycling festival that celebrates the heritage and tradition that the world famous Isle of Man TT epitomises.
The Classic TT provides four action-packed days of motorcycling nostalgia with three prestigious races held over the world-famous TT Mountain Course, each boasting a truly world class field of riders and machines . In addition to the races, the Classic TT features period events, exhibitions of exotic racing motorcycles, chat shows and autograph sessions with legendary riders, parade laps and family entertainment.
What is the Marketing Objective?
Official partner of the World's leading Classic Motorcycle Races - The Isle of Man Classic TT Festival. The recently rebranded festival presents the opportunity to leverage the profile, heritage and worldwide appeal of the TT Races as well as building an association and capitalising on the renewed enthusiasm and appeal of Classic Racing.
How does it work?
Official partner status allows sponsors to demonstrate exclusive category partner status of the trademarked Classic TT Races brand across all forms of marketing communications activity and licensed products.
Partners benefit from worldwide TV exposure through trackside branding as well as programme and race guide advertising and brand presentation, official website and social media exposure, radio advertising as well as exclusive access to the VIP corporate hospitality facility.
Partners can leverage their associations by offering official products & services.
Who's used it in the past?
Sponsors associated with the Classic TT Races include event title sponsors Bennetts Insurance, Official Motorcycle partner Yamaha, Official Helmet Arai, Preferred car provider Vauxhall Motors and the official fuel provider VP Fuels.
Features / Benefits
Naming rights, use of the trademarked Classic TT logo and official partner status including sponsor of chosen race/event
Media exposure through globally distributed TV programmes, official website and social media channels and print media
High profile trackside, paddock, podium and winners enclosure branding opportunities.
Presence in official media channels including programme, race guide, event radio station and website
Access to VIP Hospitality facility