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Exclusive brand partnership with 'The Simpsons' on Sky1 & Sky2

Provided by Sky Media
Opportunity to target over 10m individuals a month through partnership with the world's most successful programme brand.

Tell us about the Opportunity / What is it?

For the 1st time in 10 years, Sky Media can offer a brand an exclusive partnership with the world's most successful programme brand. Following the successful re-launch, Sky1 has seen an 11% increase in share of viewing year-on-year and new seasons of The Simpsons will continue to enjoy jewel in the crown status for Sky1 available exclusively for 4 years. As part of the partnership Sky Media are currently offering broadcast sponsorship on Sky1 and Sky2, plus online sponsorship of The Simpsons new content rich microsite.

What is the Marketing Objective?

To raise awareness of your brand.

How does it work?

An exclusive sponsor of The Simpsons will receive the following accreditation on a minimum of 850 episodes broadcast on Sky1 and Sky2: 15" opening credit; 5" break bumpers on going into commercial breaks; 5" break bumper coming out of all commercial breaks; 15" closing credit and logo branding on all programme specific trails. Also Sky Digital Media can offer an online campaign to reinforce the partnership through ad placement takeover, sponsor pre-roll on Simpsons video content and produce a sponsor's promotional page on Sky1's online TV portal.

Who's used it in the past?

Dominos Pizza has sponsored The Simpsons in previous years. Plus almost 600 licensees worldwide have harnessed The Simpsons brand power to drive their business. Licensees include: Renault, Burger King, MB Games, EA Games and Kellogg's. Sky Media can facilitate licensing opportunities through Fox Licensing & Merchandising.

Features / Benefits

The Simpsons has won over 100 awards, 24 prime time Emmy Awards, 3 British Comedy Awards and a Star on the Hollywood Walk of Fame. As this is a priority show, The Simpsons receives extensive promo support across the wider network which will be of benefit to a partner. In addition, key promotional stunts / milestones see additional marketing support with September 2009 marking the 20th anniversary of both The Simpsons and of Sky1.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Est 10m individuals a month / av. adult TVRs - 2.2
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 09BUILD AWARENESSSPONSORSHIP / MEDIA
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