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Exclusive sponsorship of Crime @ 9 the best of UKTV Drama

Provided by ids
With exclusive access to BBC's library - this is the only channel dedicated entirely to showing high quality Drama.

Tell us about the Opportunity / What is it?

UK Drama is the only channel dedicated entirely to showing high quality drama. It's Detective Season sees the very best TV sleuths in action every weeknight from 9pm.With exclusive access to the BBC's libraries, UKTV Drama mixes contemporary, popular and classic programming to attract a discerning, upmarket and attentive audience. Featuring huge brand's such as Judge John Deed, Waking the Dead, Inspector Lynley Mysteries, Silent Witness and Dalziel and Pascoe it creates a near cinematic and absorbing experience. There is an opportunity to become the headline sponsor.

What is the Marketing Objective?

Give your brand some attitude by sponsoring Crime @ 9 on UKTV Drama!

How does it work?

Exclusive sponsorship of Crime at 9 with UKTV Drama includes full credits of all programming which is run Monday Friday from 2100-2300 from April for 6 months.

Who's used it in the past?

Previous sponsors of Crime @ 9 include, Harper Collins Publishing, Launching Val McDermid, Tourment of Others.

Features / Benefits

Insight into the viewers of Crime Drama commissioned by the BBC has reinforced its key benefit as its ability to absorb and challenge its audience. It provides a high quality platform for you to build awareness and visibility of your brand, as well as access to a high value and discerning audience of over 4m viewers / month. Engagement levels are high meaning that you have a more receptive audience to get your message across to.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k4m discerning, upmarket and attentitive audience
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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