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Experiential Marketing opportunities at The NEC

Provided by The NEC
Create an event within an event , Amaze and Engage your audience at the UK largest and Europe's busiest Exhibition Centre !!!

Tell us about the Opportunity / What is it?

The National Exhibition Centre is the busiest exhibition centre in Europe and the Largest in the UK, staging more than 180 exhibitions each year, ranging from world-famous public shows such as Crufts Dog Show and Clotheshow Live to international trade exhibitions like IPEX and Spring Fair, Birmingham. Up to four million people visit the centre each year and the NEC are offering bespoke opportunities in order to engage and amaze your target audience. Whether you're looking to target B2B, families, concert goers, adventure seekers, over 50's, we've got a show for them.

What is the Marketing Objective?

-Increase brand awareness around re-launch or launch of new products. -Maximise the impact of a current campaign -Drive/Increase sales -Change Customer Behaviour

How does it work?

Opportunities are available within exhibition halls and public areas, both outdoor and indoor. We can accommodate creative and bespoke requests and will work with you to identify the best opportunities for your target audience, whether that be sampling, product placements or branded environments, etc... We can find a suitable opportunity to match your specific objectives. We also offer a range of other marketing opportunities including outdoor and indoor media, digital and sponsorship, which we can combine to create a package to meet all our requirements.

Who's used it in the past?

Nestle, Mars, Ford, Bmi Baby, Garmin, Pedigree, HSBC, Barclays,

Features / Benefits

Unique opportunities to be associated with the UK's most popular event arena and Europe's busiest exhibition venue -Broad and Captive Audience that can be targeted -High proportion of ABC1 -Key B2B and consumer opportunities -Extensive range of media channels with little wastage compared to other mediums. You can reach your key audience in a targetted and cost effective way, by working with us. We have extensive knowledge of our audiences, who come to The NEC to learn, do business and be entertained.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kUp to four million people visit the centre each year.
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsAll YearBRAND STATUREEXPERIENTIAL
SAMPLING
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