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Family Comedy on Trouble and Virgin1

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Opportunity to sponsor Family Comedy across Trouble and Virgin1.

Tell us about the Opportunity / What is it?

Opportunity to sponsor Family Comedy across Virgin1 and Trouble. Chance for advertiser to highly target kids and adults on Multichannel and Freeview platforms throughout the week for 3 months. Trouble is one of the leading entertainment channels for young adults having grown up and moved out of the Kids' section of the Sky EPG. Virgin 1 is packed full of a new brand of witty, risky and passionate entertainment never seen before on Freeview. Titles include:- Freddie; My Wife & Kids; Half & Half; Grounded for life; Fresh Prince of Bel Air and That 70's Show.

What is the Marketing Objective?

To raise awareness of your brand with a highly targeted audience.

How does it work?

The sponsor will have credits around the following hours on Trouble: Monday-Sunday 1600-2000 and Virgin1: Monday-Friday 1800-1900; Saturday-Sunday 1200-1400 & 1800-2000.

Who's used it in the past?

Please contact Stacey Brown for details of previous sponsors.

Features / Benefits

On average, 16.2 million Individuals tune in to Virgin 1 each month, of which 4.5 million are Adults aged 16-34. An average of 2.6 million Individuals watch Trouble every month, of which 417,000 are 13-19 year olds, 562 000 are Adults aged 16-24 and 1 million are Adults aged 16-34. Virgin 1 has a better Adult 16-34 profile than Five US, Five Life, ITV3, ITV4, Sky Two and Sky Three whilst Trouble has the best 13-19 and 16-24 profile of any non-music channel constituting 25% and 28% of all Trouble viewers respectively.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAdults1634, Kids
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL19 Jun 08BUILD AWARENESSSPONSORSHIP / MEDIA
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