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Female orientated 6-sheet branding in UK Health & Fitness venues

Provided by QJ Media
Use of 6-sheet branding to target active female audiences in 224 venues around the UK (gyms, healthclubs, leisure centres).

Tell us about the Opportunity / What is it?

Marketers are increasingly adopting a healthy approach with their marketing and media communications. Introducing Gym Media. Communicate with active, affluent females, and access 1.78m females over a 2 week period with QJ Media. The ‘health-and-fitness female’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.

What is the Marketing Objective?

Educating Consumers or Build Awareness

How does it work?

If you’re planning the grooming, nutrition, fashion and accessories, health, financial, travel, automotive or lifestyle categories, the ‘6-sheets (female)’ pack allows you to target active females in a health and fitness environment. Package includes 6-sheet posters in high footfall areas (reception, gym, studios, café, corridor to female changing-rooms, female changing-rooms).

Who's used it in the past?

Female 6-sheets include; Accantia Simple, Beiersdorf, Gillette Venus, House of Fraser, Kellogg’s, P&G Always, & Slimfast.

Features / Benefits

Gym Media allows you to target active, affluent, objective-led females, who focus on themselves for the duration of the dwell period they are in the venue. In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain. QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association, including female-only gyms (www.qjgroup).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFootfall over 2 weeks = 1.78m females
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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