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FMCG Brands Incentivise Purchases Using Cash Rewards

Provided by Top Cashback
TopCashback.co.uk launches a mobile add on which allows brands to pay rewards based on product purchases.

Tell us about the Opportunity / What is it?

TopCashback launched 'Snap & Save' (S&S) in Feb 2013 as an in-store reward solution . After the success of a number of retail campaigns we realised the possibilities of using this to incentivise any purchase in-store. FMCG brands have been using paper coupons for years, without any real value / data. S&S allows us to pull 'the full picture' of who your customer is. 99% of members who have used S&S would use it again (based on a TCB survey with over 5,000 participants) - This solution allows us to fully utilize the power of mobile to drive sales in-store.

What is the Marketing Objective?

S&S can be used for a multitude of marketing objectives: 1) Introduce a new product (incentivise purchases). 2) Push stock of a poorer performing product. 3) Increase brand awareness / raise brand profile. 4) Customer acquisition. 5) Remove the need to use printable coupons - Instant set up for reactive marketing. 6) Data - create a picture about your customer - who they are (demographics), where else they shop (both online and offline) etc.

How does it work?

Not only is S&S an incremental solution, but it is also really easy to set up. 1) You provide us with an offer i.e. 50p cashback when you buy any Mars chocolate bar 2) We market this accordingly. 3) Users go in-store, purchase the item (at normal price). 4) Users then take a picture of their receipt and submit it via our mobile apps or online. 5) We use a high-tech OCR scanner and process all of these receipts, provide the brand data, and pay the customer 50p for a valid receipt. Post campaign analysis / targeting available (more details available)

Who's used it in the past?

Within the retail space we have since had clients running in-store reward offers. Clients include: O2, The Works, Scribbler, The Body Shop, Currys / PC World and Kiddicare. In the FMCG space we've featured a number of different offers offers from some of the UK's biggest brands like Hovis, Alpro, Quorn, Mr Kipling, Andrex, Jaffa Cakes, Walkers, Heinz and many more. Example Offer: O2 Offering £50 Reward on Refresh Contracts over £17 tariff. Objective: Drive sign-ups for new contract / Increase tariff total for new contracts. Method: Mobile / Online - Email, Facebook

Features / Benefits

Based on a recent survey we ran 53% of members purchased the product because it was on S&S and would not have purchased it otherwise. We launched this additional featured in February 2013, and we've already had over 230k receipts processed via our systems. The volume of our site and our mobile apps ensures that we have a fairly large chunk of members we can target. The solution itself is extremely flexible - we are able to set up campaigns within a day - making the ability to be proactive as a brand to be incomparable to any other traditional marketing.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.2 million online members, 500k app downloads
All adultsBoth
MOBILE
ONLINE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSHOPPER MKTG
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