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Formula 1 2013 - Yahoo Sponsorship Proposal

Provided by Yahoo!
Your opportunity to partner with Yahoo the home of Formula One - 92 million users visit Yahoo Sport every month.

Tell us about the Opportunity / What is it?

92 million users visit Yahoo! Sport every month globally, that's 25 million users more than #2 ESPN. 15+ million F1 fans globally and 9 million users more than the official Formula1.com 770,000+ UUs visit the F1 section in the UK every month. THE HOME OF FORMULA 1 ONLINE.

What is the Marketing Objective?

Yahoo!Eurosport is the UK's BIGGEST commercial sport site with over 4.3 million unique users each month. From football to rugby, athletics to tennis-Yahoo!Eurosport is the home of great sporting content on a daily basis . Exclusive content including Barclays Premier League highlights high profile blogs from respected personalities inc Arsene Wenger,Jim White and Mats Wilander. Yahoo showed its successful sporting credentials during the London 2012 Olympics with over 6.9 million-the biggest commercial sports site during the Games by over 2.7 million users vs. Sky Sports.

How does it work?

With 6 different world champions lining up against one another, 7 different winners from the first 7 races and with it all going down to the last race in Brazil, last season saw one of the most exciting Formula 1 seasons to date. This is an ideal opportunity to be part of this fast paced, exciting coverage.

Who's used it in the past?

Please contact us for further details.

Features / Benefits

As interest in Formula 1 continues to grow at an incredible pace, Yahoo! are ideally positioned to help connect your brand with a large passionate audience who are willing to engage and interact week in week out throughout the 38 week season. Yahoo! will cover and report on all the action as it takes place providing users with the in depth, engaging content experience that makes Yahoo! Eurosport - the BIGGEST sports site in Europe!*

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach 1.4 million ABC1 Men
25 - 34
35 - 44
45 - 54
Male
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURESPONSORSHIP / SPORT / MOTORSPORT
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