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Formula 1 Sponsorship Opportunity on AOL

Provided by AOL (UK) Ltd
An exciting sponsorship opportunity for a new Formula 1 section on AOL Sports & Motoring, live for the entire season.

Tell us about the Opportunity / What is it?

AOL is producing an F1 area on its site which will be the destination for AOL users to catch up on the latest trackside news throughout the season. The area will contain results, statistics and a range of interactive content, delivering a truly immersive experience to extend dwell times. Content will include the following; live scoreboard-stats, rankings, fastest laps & pit stops (that links to our live race centre), photographs, track & destination guides to all cities, daily news stories, driver & team profiles and of course the pit babes gallery.

What is the Marketing Objective?

A co-branded association between AOL, one key sponsor and F1 content, providing a platform for the sponsor to be positioned in front of a mainly male audience with a passion for Motorsport.

How does it work?

The opportunity exists for a sponsor to gain 100% association with AOL's F1 coverage on one of the biggest online sporting destinations. The sponsor will have the opportunity to use the sponsorship as a platform to promote their brand. Additional features including a live score centre, a driving game competition and Pit Babe of Year will appeal to the sponsor's audience and drive further traffic to the F1 area.

Who's used it in the past?

This is a new sponsorship opportunity on which you can leave your mark.

Features / Benefits

AOL reaches 3,091,000 men each month. Around 1,500,000 are aged between 25-44 - that's 19% of the Online Audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAOL reaches 3,091,000 men each month.
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 30 Sep 07DRIVE TRIALSPONSORSHIP / SPORT / MOTORSPORT
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