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FX and Sky Media: Sponsorship of new US TV series True Blood

Provided by Sky Media
Slick, sexy, scary, witty & fantastical this 12-part series offers the ideal environment for a sponsor to build brand awareness.

Tell us about the Opportunity / What is it?

FX is a high quality entertainment channel aimed at 25-44yr olds which shows a combination of gripping dramas, award-winning crime series, appointment to view US comedy, home-grown productions and movies that matter. FX and Sky Media are delighted to offer the opportunity to create a unique association with True Blood the newest production from Alan Ball, creator of the award-winning Six Feet Under. Launches 19th July 2009. 12 X 60" Episodes. Three repeats of each new episode shown every week. Sponsor credits - Opening and Closing 15 seconds & Break Bumpers 2 x 5 seconds. Find out more...

What is the Marketing Objective?

Key Benefits: There will be a £100,000 marketing campaign, as well as promotional spots shown on-air, that can feature a sponsor's brand logo as an extension to the association; An opportunity for a sponsor to build brand awareness with an engaged, informed "choose to watch" audience; FX offers highly respected, intelligent, cross-media branding strategies to satisfy your brand's and consumers' needs.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 2m adults will tune in to the series
25 - 34
35 - 44
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 11 Oct 09BUILD AWARENESSSPONSORSHIP / MEDIA
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