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Headline Sponsor "Turbo on Discovery" reaching 2.8m men a month

Provided by Discovery Networks Europe
Reach Discovery's aspiring male audience with a minimum of 240 hours programming a month for 3 months across 3 channels

Tell us about the Opportunity / What is it?

Turbo on Discovery is dedicated to the excitement and thrill of the fastest, most powerful, most amazing vehicles on earth - past, present and future. From motorcycles and cars, to ships and trains, and the fastest flying machines. Discovery Networks are pleased to offer the opportunity to create a unique association with Discovery & reach their aspiring male audience, through inspirational programming across three channels within their portfolio. This is an ongoing opportunity, providing a minimum of 220 hours of programming per month.

What is the Marketing Objective?

To raise brand awareness.

How does it work?

As well as the branded 'Turbo' channel, programming blocks which appear on Discovery Channel and Discovery Real Time are promoted to viewers as 'Turbo' blocks too. All programming could be accredited and promoted as 'Product X - Sponsors of Turbo on Discovery' to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if desired. - Discovery Channel: Minimum 20 hours per month - Discovery Real Time: Minimum 20 hours per month - Discovery Turbo: Minimum 180 hours per month (Monday - Sunday @ 18:00 - 24:00)

Who's used it in the past?

Unique opportunity for the first time sponsorship of this exciting property.

Features / Benefits

The Discovery Channel has a monthly reach of 6.6 million individuals. American Chopper is a leading turbo title on Discovery and is watched by 2.5 million viewers. The Discovery Turbo Channel attracts 2.8 million viewers per month. It has a 75% male profile and has the strongest Men 25-44 profile of any channel. Discovery Real Time is watched by 4.2 million adults a month. Build brand awareness with an interested, niche "choose to watch" audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k2.8m viewers per month, Men 25-44
25 - 34
35 - 44
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / EXTREME SPORTS
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