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Headline sponsorship of the Ultravox UK tour -target 9000 35-55s

Provided by Live Nation Ltd
An excellent opportunity to align your brand with the original New Romantic bands, Ultravox at their reunion tour this spring.

Tell us about the Opportunity / What is it?

As one of the UKs original New Romantics, Ultarvox have gained a cult fanbase since thier first rise to fame in 1970s. Warren Cann, Chris Cross, Billy Currie and Midge Ure are set to reform Ultravox again for a UK tour in April 2009, entitled "Return to Eden". This will be the first time the classic line up of the band have performed together since Live Aid in 1985. Live Nation are offering exclusive headline sponsorship of this much anticipated tour.

What is the Marketing Objective?

The Ultravox reunion tour can be used to effectively raise a brands awareness in association with one of the foremost UK New Romantic bands and also to promote product placement at venue amongst an older audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the foremost original New Romantic bandsi n the UK. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k9,000 35-55s will attend over the 15 date UK tour
35 - 44
45 - 54
Female
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL10 Apr 09 - 30 Apr 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
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