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Health Club Music TV - Utilities Research Trial

Provided by Gym Screen Media
3 month slot for a utility or insurance brand to promote in Virgin Active, David Lloyd, JJB and Total Fitness Health Clubs.

Tell us about the Opportunity / What is it?

Gym Screen Media have an opportunity for a utilities, telecom, broadband or insurance provider to trial a three month solus campaign with full pre and post research conducted by Dipsticks. The campaign offers two 30 second slots per hour on our music channel, playing across 270+ leading health clubs which include David Lloyd, Virgin Active, Total Fitness and JJB Fitness amongst others.

What is the Marketing Objective?

Build awareness, achieve salience or target specific segments through day parting, regional targeting or targeting by club brand. Gym Screen Media can offer you a bespoke solution to create maximum impact for your message. Free Pre & Post stage research allows you to measure the effectiveness of your campaign and provides insight into this ambient medium.

How does it work?

Based in the Northwest, Gym Screen Media broadcast a network of music & entertainment channels throughout the UK. Scheduled programming of music videos and club branded information provide advertising slots to target a desirable audience at key times of the day. In-house production and editing facilities allow us to design tailored advertising solutions to match your briefs and objectives. Full Pre and Post research, at no added cost, will provide quantifiable results into the effectiveness of this medium and highlight specific benefits to your brand.

Who's used it in the past?

Lucozade (2007 & 2008), Adidas, Mazda, Paramount Comedy, Astraeus Airlines, Empire Direct (2007& 2008), Nike +, Bupa, AXA PPP, Royal Navy, Alpro Soya.

Features / Benefits

Targeting an affluent and captive audience Gym Screen Media put your message out to the right people in the right environment at exactly the right time. An ambient medium with an average dwell time of 60-80 minutes means your message is viewed multiple times, in a relaxed atmosphere, without being intrusive.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k50% are between 20 and 34, 70% between 20 to 44 ages
16 - 24
25 - 34
35 - 44
Both
ABC1
OUTDOOR / DIGITAL OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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