The definitive home for business intelligence on the web, FT.com provides the global business community with trusted news, analysis, data and tools. As a result, it attracts an exceptionally high-value audience. With over 4.5 million registered users, we reach the world's most influential budget-holders, opinion-formers and purchase decision-makers. To reach and engage this audience in a way that will maximise your returns, we go the extra mile in three vital areas: targeting, creative impact and accountability.

Better Impact Measurement: Measurement is no longer just a Click Through Rate, but a measurement of interaction within the ad unit. More Interaction: Users spent approximately 50% more time (UIT) interacting with an ad through our Rising Stars format (5.8 seconds) versus the legacy standard IAB ad units (3.9 seconds) - 9.6% versus 3.9%. Better Click Through Rates: The Click Through Rates on FT.com for Out-of-Banner HPRB average 4-6 times higher than standard homepage roadblocks (and have been as high as 24x standard display).

The unit can be utilized to showcase High-Definition content such as videos, photos, animations, and applications through the use of Modules. The Pushdown functionality can be replayed by the end-user and is clickable throughout the duration of the Ad. The unit is 123% bigger than the current largest ad on FT.com (300x600 halfpage), and is an ideal unit for branding.

Please contact for details regarding previous advertisers.

From brainstorm to execution, we create powerful bespoke campaigns that make the very most of digital's opportunities. Outstandingly effective, they grab attention, make a real impact and connect our audience more closely with your brand. At the FT we're passionate about understanding our audience and using data to benefit our advertisers. We don't just launch a campaign and sit back: we test, measure, adapt and measure again until we're sure we're getting you the very best results possible.