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i-vu Promo (4 wk nationwide campaigns heavily discounted)

Provided by i-vu
i-vu reaches a captive female audience through personal interactive screens + sampling in hair salons across the UK

Tell us about the Opportunity / What is it?

PACKAGE 1 (£44,000) includes 2 x 30 sec ads, 4 pgs interactivity, sponsorship of content section, 10 q's of on-screen research plus competition prize: weekend for 2 in New York. PACKAGE 2 (£33,000) includes 2 x 30 sec ads, 3 pgs interactivity plus competition prize: weekend for 2 in Paris. PACKAGE 3 (£22,000) includes 1 x 30 sec ad, 2 pgs interactivity plus competition prize: weekend for 2 in the English countryside. (Competition prize for the client to offer in conjunction with the campaign)

What is the Marketing Objective?

Build Awareness, Brand Stature, Achieve Salience, Direct Response, Educate Consumers, Increase Frequency of Purchase, Increase Loyalty. Our affluent female audience spend a lot of their time on their appearance, especially during the summer months. They will frequent our salons, where they will be able to interact directly with your brand.

How does it work?

i-vu's programs are unique and play throughout the day. Content is sourced from around the world and i-vu also produces programs specifically for in salon entertainment and training. Advertising on the network ranges from digital stills, 30" commercial to a 3 minute short film and also includes the opportunity to sponsor specific editorial content i.e. Fashon TV, Music, Travel, Sport. i-vu screens are touch screen, allowing clients to interact with both advertising and content on the screens, increasing dwell time for each brand

Who's used it in the past?

i-vu has a number of case studies where clients have successfully used the medium. Previous clients include Audi, Nokia, Masterfoods, Britvic, Universal, EMI and GSK.

Features / Benefits

i-vu delivers a typically hard to reach alpha female and metro-sexual male audience. Clients in hair salons are keen to be entertained as average dwell time is up to 90 minutes providing you, the advertiser with an affluent captive audience. i-vu also offers sampling in up to 8,000 salons, reaching your audience face to face. The salon environment acts as a shop window for your brand to be consumed. Additional benefits: data capture opportunities, ownership of environment, exclusive channel designed for in-salon entertainment, completely accountable and research.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1170 screens, impressions 2.4 million, sampling reach 30 mil
25 - 34
35 - 44
Female
AB
MOBILE
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
SAMPLING
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