Video advertising on mobile devices
Provided by Teads
Mobile is rising, but where and how should video ads be delivered to consumers? Teads offer a unique premium outstream solution.
Tell us about the Opportunity / What is it?
Investment in mobile is soaring (up 196% in Q1 2014), but the problem is a perceived lack of premium inventory on mobile due to the industry's preference for instream formats. This inventory often sells out months in advance, and so brands are forced to place ads in less-premium environments like gaming apps.
The solution lies with the formats, instead of using instream video advertising, go outstream. Teads' mobile solutions allow video advertising in premium environments, through our network of global premium publishers partners.
What is the Marketing Objective?
Teads mobile formats allow advertisers to run video branding campaigns within premium, professional environments, both in-app and on mobile web. These solutions allow you to reach the right audience in the right environment.
How does it work?
Using our partnership with the world's leading publishers on mobile, we are able to distribute your video adverts within this network. Using our award-winning formats, we're able to bring quality and scale to video advertising on mobile. These include the inRead format, which sits within text, opening up when the user scrolls down the page, playing only when in-view and disappears back into the page when the view is completed, or the user skips the ad. As users are never forced to watch, the formats are seen as non-intrusive and uphold the premium nature of the website.
Who's used it in the past?
Brands like Centre Parcs, Microsoft and VW have all used our premium mobile solutions.
Features / Benefits
Compatable with Android and iOS and mobile web. Formats are 100% viewable by design. Skippable from the first second. Full share buttons available.