CASE STUDY: evian and Teads
Provided by Teads
evian teamed up with Teads for their viral 'Baby & Me' online video
What was the Challenge / Background of the Campaign?
evian wanted to beat the performance of their previous online video hit Roller Babies. Their new video, Baby & Me aimed to further boost perceptions of the evian brand by becoming another viral sensation.
What was the Campaign Objective?
The campaign objective was to maximise views and promote conversation, awareness and sharing of the Baby & Me video.
What was the Solution?
The video was distributed across Teads' network of premium blogs and publishers. Influential sites were identified by the Teads Labs to ensure the campaign was placed in relevant, targeted environments using Teads' unique social formats.
What were the Results?
Baby & Me became YouTube's video of 2013 and viewed over 130 million times worldwide. The video received more than 57,000 tweets, 1 million shares on social media, 1.1 million Facebook likes and 289,000 Facebook comments.
In total the campaign generated 2250% free media, the click rate was 6% and engagement rate an impressive 12.75%.
What were the Key Learnings of this Campaign?
Using innovative social formats meant that the video was distributed in environments that are ideal for sharing. By using this type of distribution evian ensured that enough people were made aware of the video at the very start of the campaign for it to go viral organically.