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iMOTOR: A brand new digital motoring magazine

Provided by Dennis Publishing Ltd
Target 25-54 ABC1 Men with iMOTOR, delivered to the inboxes of 100,000 registered users every fortnight.

Tell us about the Opportunity / What is it?

iMOTOR is a brand new digital motoring magazine. It is read by 100,000 registered users every fortnight. iMOTOR delivers the latest car news, videos and test drives free of charge direct to the inbox of our registered users. It has the authority and familiarity of a normal print magazine combined with the added functionality of a website. And it's all delivered in iMOTOR's opinionated and entertaining style by a team of motoring experts from the world of print and TV.

What is the Marketing Objective?

iMOTOR offers an audience of car enthusiasts that are refining their car purchasing decisions. Communicating with the iMOTOR audience ensures that you reach a car buying audience who lead opinion in their peer groups.

How does it work?

iMOTOR is sent directly to the inboxes of our registered users. iMOTOR brings together the best elements of digital and print media using video and flash to create an interactive engaging experience. There are 3 different versions of advertising available: Enhanced display advertising, where we take your existing press creative and enhance it with either flash animation or full-scale audio and video; Rich Media, where you simply insert your existing trailers and Creative Solutions where iMOTOR provides an effective and engaging creative for you the client.

Who's used it in the past?

Brands who have used iMOTOR in the past include: Mercedes, Volvo, Subaru, Renault, Ford, VW, and Serengeti.

Features / Benefits

Advertising in iMOTOR ensures clients are able to combine the power of print advertising with the multifeatures and complete transparency of the web. iMOTOR offers a low advertising to editorial ratio to ensure that the advertising carried generates maximum stand-out, and offering rich response levels in an environment ideally suited to all quality advertisers. We also offer an affluent audience of ABC1 men targeted at the desire stage of their next automotive purchase.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaches 100,000 registered users every fortnight.
25 - 34
35 - 44
45 - 54
Male
AB
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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