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Kiss - Floorfillers, reaching 162,000 adults every week

Provided by Bauer Media
A flagship dance show every Saturday 8-11pm - Floorfillers plays tunes that fill the dance floor in London's clubs that night!

Tell us about the Opportunity / What is it?

Steve Smart's 3 hour flagship show Floorfillers, is the No. 1 evening show for 15-34's between 8-11pm on a Saturday. Across the Total Kiss Network the show has 193,000 listeners. The show is heard by a core of 15-24's as they get geared up for their big Saturday night. Steve plays exclusive new releases from the latest DJs, the biggest tunes in club-land, exclusive remixes plus news and views from the UK club circuit. Sponsorship of Saturday Night Floorfillers is currently on offer.

What is the Marketing Objective?

Sponsorship of Floorfillers achieves brand awareness as it helps keep your brand front of mind at this key time of the week. It establishes association with a cutting edge Saturday night strand. It creates campaign longevity, increase awareness, and is the ideal opportunity to communicate core values, appeal and connect with young adults and really stand out from your competitors.

How does it work?

Sponsor receives 3 x 10 second sponsorship credits per hour per show - Trails to promote the show from Wednesday afternoon - A Floorfillers promotion included every quarter or at tactical times during the partnership (2 competitions in a 6 month sponsorship campaign, 4 in a 12 month campaign) - Unique & priceless benefits through longevity and interaction, i.e. closer brand relationship with Steve Smart and listeners - Website/red button activity to support.

Who's used it in the past?

Bacardi DJ have sponsored the show.

Features / Benefits

Opportunity to run tactical promotions and SMS bursts as part of the campaign Cutting edge branding and production - it establishes association with a cutting edge Saturday night strand including guest mixes, sessions from the UK's premier DJs, mainstream club hits, specialist sets and the hottest tracks in clubland Kiss 100 FM in London. Kiss Digital (available on DAB, Freeview, Sky and Cable). Show targets a 15-24 audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details162,000 adults each week
16 - 24Female
Male
AB
ABC1
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MUSIC / DANCE
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