This idea is archived

Kiss - Sponsorship of evenings on Kiss 100

Provided by Bauer Media
Kiss is the number One station in London for 15-24s with a 7.6% share. Jez Welham fronts the number 1 show.

Tell us about the Opportunity / What is it?

Jez Welham fronts the number 1 show in London for 15-34s Mondays-Thursdays 7-9pm. This is an opportunity for ownership of evenings Monday-Thursday. An association with the Jez Welham evening show will give the sponsor access to a pure 15-34 audience, reaching receptive post peak listeners. Listenership is the biggest in London for this time of day and music is still mainstream with a slightly specialist flavour.

What is the Marketing Objective?

Sponsorship of evenings on Kiss will associate your brand with a young show whose listeners are really passionate about their music. Jez Welham is a "natural" on air and really connects with 15-34s, drawing in a huge music savvy audience every evening.

How does it work?

Sponsor receives 3 x 10 second sponsorship credits per hour per show -Trails to promote the show throughout the week - An Evening promotion included every quarter or at tactical times during the partnership (2 competitions in a 6 month sponsorship campaign, 4 in a 12 month campaign) - Unique & priceless benefits through longevity and interaction, i.e. closer brand relationship with Jez Welham and listeners - Website/red button activity to support.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

This opportunity can be tailored to meet your needs. Ideal opportunity to get close to 15-34s post peak when they're winding down after college/work. Every night London's talking to Jez with the interactive live show. Great opportunity to bring a brand/product alive on air and extend the association off-air with online, red button, SMS etc.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details15-24s, 619,000 listeners each week
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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