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'KISSMAS' Partnership Opportunity for Multi-platform Campaign

Provided by Bauer Media
Father KISSMAS is back for another year of giving. Partner with Kiss for a fun and interactive Christmas audience promotion.

Tell us about the Opportunity / What is it?

Father KISSMAS is entering his 5th year of Christmas cheer with Kiss, awarding gifts to listeners based on their holiday wish lists. Requests are registered at KissFMUK.com and shared across social media outlets. Lucky contestants are then chosen every hour, every day from 9am to 5pm. Winners are required to call the radio station within 20 minutes following the announcement in order to claim their prize. The KISSMAS promotion, run by Kiss (a Bauer Media brand), incorporates multiple platforms through Kiss FM, KissFMUK.com, Kiss Kube, Kiss Player, Kiss TV, and 4 Music.

What is the Marketing Objective?

Raise engagement levels between consumers and your brand through fun incentives that encourage audience participation. The social media element of the campaign promotes off-air conversation to achieve optimal interaction. This is a high involvement partnership opportunity. Tailor campaign content to suit your brand's needs and create the most effective messaging for a core 15-34 target market.

How does it work?

Brand sponsorship opportunities will be developed bespoke to a client brief. On Radio: 9 x 30" supporting trails per day for competition rounds. Online: Brand incorporated creative on entire section of site. Hyperlink to client mobile site. Directional and HPTO for maximum ATF branding. Mobile: Directional and HPTO. Advertising space across Kiss Kube mobile app.

Who's used it in the past?

Three, a UK mobile network, is the last partner to promote through the seasonal KISSMAS campaign.

Features / Benefits

Kiss' competition has an average of 80,000 entries per year and the number continues to grow. In 2012 the number of contestants increased by 36%. The campaign is expected to reach a total of 8.6 million consumers. Top requests from the young adult audience have included cash, mobile technology and gaming.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsreach 8.6 million consumers15-34
16 - 24
25 - 34
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 17 Nov 13BUILD AWARENESSSPONSORSHIP / MEDIA
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