This idea is archived

Last minute travel offers direct to buyer's handset.

Provided by Blyk UK
Run a Blyk trial campaign offering travel promotions & find out where our audience wants you to take them!

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24s through their mobile phones. For young people, Blyk is an exclusive mobile phone network which links them up with the brands they like and gives them free texts and minutes every month. Blyk members are 100% verified & profiled, providing you with a highly targeted audience, ready to receive relevant communications from you. 45% of the our audience like to go on group holidays with their pals. Become their preferred last minute supplier!

What is the Marketing Objective?

Blyk can meet any marketing objective: Great Holiday deals can give you direct response and great Return On Investment. Generic branding can increase awareness and pass on's. Simple questioning can give you insight. This is a highly profiled communication platform for you to talk to, opted in 16-24's to help you drive sales. Drive click-to-call traffic and deliver your customer service number straight to your customers' mobile phones. Sign up members for travel memberships or push them online to websites.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. By sending targeted, relevant messages directly to their mobile phones, Blyk enables you to reach the right audience at the right time in an interactive, engaging and familiar way. Using in-depth profile information, Blyk helps you to create a relevant target group and can also help you to adapt your current creative work to optimize your activity. Send a text/picture/animated or video to your target audience at the time that they are most likely to be impulsed by your travel product.

Who's used it in the past?

A wide variety of clients across a range of sectors, from STA Travel, 20th Century Fox, Coca-cola, L'Oreal to Nat West, Boots and COI. Case Studies are available online at media.blyk.co.uk.

Features / Benefits

Profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Drive sales by delivering a hotline number directly to their mobile handset or a portable coupon while they are out and about. Targeted, relevant and effective communication for young people.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 profiled members. 16-24 year olds.
16 - 24Female
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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