Location Targeting on Mobile
Provided by AdMaxim
Opportunity to speak to your customers according to their location. This is a real USP of mobile marketing.
Tell us about the Opportunity / What is it?
AdMaxim has 5 location products that can be bought for a broad range of different campaigns.
1) Live location targeting and optimisation - as granular as postcode (lat/long)
2) Pinpoint Location Targeting - of any real world location e.g a store, travel hub etc.
3) Historical Location - using the data from 2 to build specific audience profiles, targeting consumers according to their behaviour. 4) Location & Weather - specified weather conditions are used at specific locations as a trigger. 5) Dynamic Creative Optimisation - uses a location to create a bespoke message.
What is the Marketing Objective?
Dependent on the needs of the each individual campaign. For example, a retailer may use live location targeting to drive consumers in to their nearest store with a specific message or offer, or they may choose to use historical location to target consumers who have visited one of their competitors stores. Location is a USP of mobile marketing and can be harnessed to poweful effect.
How does it work?
AdMaxim mobile location technology is based on two primary types of location data:
Device location i.e. where a user's device is at any one time or place location i.e. real world geography and places such as postcodes or retail outlets.
AdMaxim sources device location information from two primary sources:
User lat/long data (more accurate as this is sourced from the user's device settings) and IP address (not as accurate and used for higher level geo-targeting)
Who's used it in the past?
A whole range of advertisers, including Nokia, Vodafone, Tesco, Greggs, Mexx, Homebase, Boots and O2.
Features / Benefits
Location targeting is a real USP of mobile marketing. No other media allows you to speak directly to your consumers according to their location - be that current or historical.