Reach home owners via mobile and tablet
Provided by AdMaxim
Target home owners via their mobile and tablet devices.
Tell us about the Opportunity / What is it?
AdMaxim allows advertisers to connect directly with consumers on their most personal devices - their smartphone and tablets. Our in depth targeting is available across a whole range of options to reach specific audiences, in this case home owners. Using Land Registry data we can target home owners with your key message. We offer an in house creative suite and can build creative for any mobile campaign from banners right through to bespoke & innovative rich media executions which drive proven results from targeted traffic to site, brand uplift, sales and footfall to store.
What is the Marketing Objective?
Build awareness with highly targeted audience segments to help with product / brand launches, raise awareness and drive targeted traffic to site. Mobile and tablet advertising can engage customers with innovative creative executions.
How does it work?
Our platform houses relationships between devices & the association of these devices with real world places. We can access anonymised Land Registry data and can serve ads to targeted audience segments based on their housing tenure (e.g. owners / renters) including New Home Owners, Ambitious Professional, Modern Families, Wealthy Retirees. This is further contextualised by geo-indexed socio-demographic data such as Age, Income etc. We will run multiple campaign flights, and our platform delivers real time optimisations, ensuring your campaign will gain the very best results.
Who's used it in the past?
We have worked with a wide variety of clients across a broad range of categories. Examples relevant to property / home owners include: - ASDA, Aldi, Homebase, Bloor Homes, Taylor Wimpey, Mercedes Benz, Not On The High Street and Sky.
Features / Benefits
Targeting your key audiences groups minimises ad wastage and real time optimisations deliver excellent results, meaning that an AdMaxim campaign will deliver higher levels of engagement than the market norms. For example AdMaxim deliver an average CTR of 1% against an industry average of 0.75%. However CTR is not the only indicator of success and we work closely with each individual brand to ensure that their measure of success are always met, whatever they may be.