CASE STUDY: Greggs promote Christmas soup offer using mobile
Provided by AdMaxim
An interactive mobile ad was delivered to people in close proximity to Greggs stores. Ad generated over 100,000 clicks.
What was the Challenge / Background of the Campaign?
After the success of the Autumn campaign Greggs were keen to continue the relationship between outdoor proximity and mobile and to drive home the new products and offering of soups and lunchtime at Greggs.
What was the Campaign Objective?
To promote the Greggs Christmas soup offer in an engaging format. Increase awareness and increase sales.
What was the Solution?
AdMaxim built an interactive ad where the user clicked on a banner and then went through to a wintery scene with snow falling. The user then wiped away snow to reveal the offer. Using AdMaxim's pinpoint targeting to only deliver the ads to those in close proximity to Greggs stores. We additionally upweighted to where outdoor streettalk panels were present. We daypart targeted 10am -2pm to maximised the lunch time opportunity. Creative was matched on the Outdoor.
What were the Results?
Over 100,000 clicks were generated with a CTR over 1% and from those who clicked on the ad over 38% went onto wipe away the snow. Increased awareness v Soups and new lunchtime products - Brandtracker score increased quarter on quarter. Increased sales
What were the Key Learnings of this Campaign?
Mobile works really well with proximity outdoor.