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Male changing-room branding in 157 UK Health & Fitness venues

Provided by QJ Media
Gym Media - use changing-room branding to target active male audiences in 157 UK venues (gyms, healthclubs, leisure centres).

Tell us about the Opportunity / What is it?

Marketers are increasingly adopting a healthy approach with the marketing and media communications. Introducing Gym Media. Communicate with active, affluent males, access 2.13m males over a 2 week period with QJ Media. The ‘health-and-fitness male’ is objective-led and therefore, is keen to pass on information learnt, by word-of-mouth communication.

What is the Marketing Objective?

Educating Consumers or Build Awareness

How does it work?

If you’re planning in the grooming, nutrition, health, financial, travel, automotive, fashion & accessories or lifestyle categories, the ‘Gym changing-room (male)' pack allows you to target active males in a health and fitness environment. The package allows you to dominate the male changing-room! It includes- SportAds (762mm x 508mm) – 2 panels per changing-room, MirrorAds (120mm x 120mm) – 4 panels per changing-room, LockerAds (250mm x 160mm) – 50 panels per changing-room and ShowerAds (1500mm x 600mm) – 1 panel per changing-room.

Who's used it in the past?

New opportunity for 2006; Lynx have used the changing-room with SportAds and sampling (P&G - Always have used the Female changing-room pack).

Features / Benefits

Gym Media allows you to target active, affluent, objective-led males who focus on themselves for the duration of the dwell period they are in the venue. In February 2006, a piece of independent research had been conducted for us on a P&G campaign (pre and post campaign research in test and control venues) which showed a majority of people chose their fitness venue based on proximity, and not based on the network or chain. QJ Media are contracted to over 600 health & fitness venues with the Fitness Industry Association (www.qjgroup).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kFootfall over 4 weeks = 2.13m males
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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