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Mobile opportunities across the Bauer Media portfolio

Provided by Bauer Media
Harness the power of the Bauer Media portfolio with creative solutions for mobile phones including apps, banners, microsites...

Tell us about the Opportunity / What is it?

Opportunities are available for Magic FM, Kiss FM, heat, Zoo and FHM. Bauer Media mobile solutions include: -display banners -expandable banners -advertorials (eg news stories, competitions) -interstitials -sponsorships -mobile microsites (either standalone or replicas of the online microsite) -augmented reality ie find my nearest Starbucks -text to win call to action -bespoke iPhone/android app build -campaign tracking Find out more...

What is the Marketing Objective?

Expenditure on mobile advertising in the UK exceeded market expectation in 2008 to reach a total of £28.6 million. It is highly regarded as the 'next big thing' in advertising and is the perfect way to reach young, advertising led consumers on the move. IAB research in 2009 found that updating social network sites via mobile handsets is increasing with 25% of all social networkers logging on to check or update their pages. 16 to 24 year olds are the biggest mobile social network fans with 44% saying they have updated via mobile, compared to 17% of over 55s.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kVaries depending on brand app
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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