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Posted on 18 March 2010 at 14:38 Printer Friendly View    Back to Homepage
This opportunity is Archived
Reference Title Provided By
5976 Mobile SMS Advertising direct to football fans Adverticket Ltd

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency Core audience (93-96%) are 16-34 year old males
Target Audience
16 - 24
25 - 34
Male
ABC1
C2
DE
Media Type MOBILE/ INTERACTIVE
Location NATIONAL, All Regions
Timings
01 Aug 10 - 01 May 11   More information
Marketing Objective
DIRECT RESPONSE   More information
Opportunity Type DIRECT MARKETING
 

Tell us about the Opportunity / What is it?
The opportunity to reach thousands of avid football fans and gamers who sign up to receive score updates from their favourite clubs. Receiving an SMS text when ever goal is scored and final score of the match, in general 4 to 5 SMS txt messages per game. The season runs August to May. Advertisers have the opportunity to deliver your brand's message direct to this target audience through sponsorship of SMS messaging to football fans.
How does it work?
New to the market place, the service is provided by one of our clients, designed to give a cost effective way of keeping up to date with the football club scores. A one off price is paid for the year (understood to be cheapest in the market place). Each goal scored (for the registered team(s)) will be sent via a branded SMS text to the registered person - with a final score update at the end of a match.
Who's used it in the past?
This new and innovative opportunity would be suitable for brands such as Carlsberg, Emirates, EON etc.
Features / Benefits
Great benefits of reaching a targetted audience - males 16 to 34. A fantastic opportunity to deliver your message and offers direct to this audience.