CASE STUDY:Mobile- driving awareness & engagement for Land Rover
Provided by Weve
Weve's mobile advertising helped to drive awareness and customer engagement for its new Range Rover Evoque.
What was the Challenge / Background of the Campaign?
Land Rover released a new upmarket AB targeted range and needed to find ways to reach the most relevant demographic of car buyers and actually get them to engage with the new campaign. The objective was to increase awareness and drive engagement with video for the new Range Rover Evoque amongst car buyers over 30 years of age.
What was the Solution?
Location based SMS & MMS messages were sent to targeted consumers who live in selected exclusive areas and were in nominated shopping areas. The message allowed consumers to view the new video advertisement for the Range Rover Evoque and included a link to a mobile site where they could find out more information.
What were the Results?
Weve's media offerings don't stop with the products themselves. We offer full post-campaign evaluation services that ensure you get every drop of insight and analysis from your data; a key part of helping you to continuously improve your mobile marketing initiatives. This particular campaign achieved a 1.1% CTR.