RESEARCH: The growing role of mobile in personal finance

Provided by Weve
Mobile advertising helps to build brand affinity for the finance sector with SMS as #2 most impactful media for financial ads
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What was the Challenge / Background of the Campaign?

As the home of mobile commerce, Weve have created the ability for many organisations to connect to a large scale mobile commerce platform. Our research into the growing role of mobile in personal finance demonstrates how mobile advertising has helped to build brand affinity for the finance sector. Nearly 4 in 10 use mobile banking EVERYDAY. 88% consider themselves to be more in control of their finances from using mobile banking and 69% believe they are getting a better service from their banks. SMS is the #2 most impactful media for financial ads. Find out more...

What was the Campaign Objective?

Increasing engagement - Beginning the consumer journey - Building brand affinity.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details16yrs+ smartphone owners
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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