RESEARCH: The growing role of mobile in personal finance

Provided by Weve
Mobile advertising helps to build brand affinity for the finance sector with SMS as #2 most impactful media for financial ads
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

As the home of mobile commerce, Weve have created the ability for many organisations to connect to a large scale mobile commerce platform. Our research into the growing role of mobile in personal finance demonstrates how mobile advertising has helped to build brand affinity for the finance sector. Nearly 4 in 10 use mobile banking EVERYDAY. 88% consider themselves to be more in control of their finances from using mobile banking and 69% believe they are getting a better service from their banks. SMS is the #2 most impactful media for financial ads. Find out more...

What was the Campaign Objective?

Increasing engagement - Beginning the consumer journey - Building brand affinity.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details16yrs+ smartphone owners
All adultsBoth
All
MOBILE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE LOYALTYRESEARCH
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners