This idea is archived

Mobile Sweepstakes Gaming

Provided by Mirada
Use current sporting events to drive a Mobile Phone based sweepstake fixed odds promotion.

Tell us about the Opportunity / What is it?

Mirada offer the unique opportunity of Fixed Odds Sweepstakes as a promotional tool on the mobile phone. National or local (sporting) events drive the sweepstake mechanic. The mobile is the entry / redemption tool. The sweepstake is promoted by complimentary routes such as Outdoor, TV, OnPack.

What is the Marketing Objective?

To raise brand profile, drive sales and reward customers.

How does it work?

A football sweepstake, for example, can opererate in the following manner (the sweepstake driver can be any variable): 1 - Brand uses Mobile Football Sweepstake as promotional tool. 2 - Customer texts FULHAM to SMS shortcode. 3 - Mirada return a 'play card' eg "If Fulham score on the 20th minute you will win £50". 4 - Fulham score on 20th minute. 5 - Mirada return message "Congratulations! You've won £50! Take PIN 12345 to your local PayPoint store to claim your cash". 6 - Mirada validate PIN code with PayPoint and approve a £50 cash handout. 7 - Customer is elated

Who's used it in the past?

Daily Mirror, Daily Star, drinks & FMCG brands

Features / Benefits

High prize = happy customer. Brand association with key sports events = high profile. Mobile data collected = opportunity for continued marketing communication.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kConsumers of drinks brands, sports related products etc.
16 - 24
25 - 34
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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