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MTV UK & Ireland - The World's Most Famous Music Channel

Provided by Viacom Brand Solutions
Partner with MTV the biggest music entertainment channel and brand - home to the worlds biggest stars!

Tell us about the Opportunity / What is it?

The opportunity will be created specifically for your brand based on what your objectives are, the timing and the budget (which could be as small as £5,000. With TV, on-line and events at the heart of the MTV brand, as well as the opportunity to create ad funded programming. We aim to deliver return on investment and ensure that all your objectives are met, so why not give us a call.

What is the Marketing Objective?

To reach the ellusive 16-34 year olds in a unique environment that can speak to young people on their terms and deliver credibility, sales increases and value to youth targeted brands.

How does it work?

VBS can create a unique promotional package to match your marketing objectives and budget. The usual sponsorship package includes a front credit (10 secs) and End credit (10 secs), with (5 secs) in and out of each scheduled break. The (5 sec) credit is also attached to all promotional trails for the programming. However, VBS can also create bespoke live action advertisments for your brand, to run in commercial airtime. There are also opportunities to develop ad funded programming, sponsor MTV events and press advertising, as well as online media and microsites.

Who's used it in the past?

Numerous clients have chosen to partner with MTV including Emporio Armani, Nike, Motorola, Intel, Twentieth Century Fox, Electronic Arts, Estee Lauder, Puma, Sega, Procter and Gamble and Unilvere, as well as a host of other youth relevant brands.

Features / Benefits

MTV is the highest rating music channel in pay TV homes with 6.1 million viewers tuning in every month. MTV has also been voted as the most valuable media brand by Interbrand for the last 6 years. MTV is home to some of the most innovative and provocative shows such as The Osbournes, Jackass, Newlyweds, Pimp My Ride and The Real World. The channel is also a hot bed for new presenter talent - the likes of Davina McCall, Donna Air, June Sarpong, Cat Deeley, Edith Bowman and Richard Blackwood have all started their careers with MTV.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThe core youth audience are aged 16-34.
16 - 24
25 - 34
All Genders
ABC1
C2
DE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEBRANDED CONTENT / TV
EXPERIENTIAL
SAMPLING
SPONSORSHIP / MEDIA
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