CASE STUDY: Start Rite partnership with Boomerang

Provided by Turner Media Innovations
Start Rite partnered with Cartoon Network and Boomerang to engage audience with the new range of children's shoes
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What was the Challenge / Background of the Campaign?

With 220 years of experience and expertise, Start-rite are dedicated to creating quality, durable, stylish-fitted footwear designed especially for children of all ages. Start Rite wanted to engage the Boomerang audience with the new range of shoes and so Turner Media Innovations created a sponsorship campaign with webdrive.

What was the Campaign Objective?

- Build an effective partnership with Start Rite and Boomerang's best-loved programming - Engage audiences with the new range of Start Rite shoes - Create a tag to turn the Start Rite advert into a webdrive - Create an exciting competition to get kids online and viewing the key shoes from the range

What was the Solution?

The sponsorship campaign consisted of 3 x 10" and 3 x 5" idents which aired around some of the best-loved programming on Boomerang. We created a tag to add to the Start Rite TVC, turning it into a webdrive. Using the creative project from the advert, we were able to create a seamless addition with a Call To Action. The site featured 4 key shoes from Start Rite as well as the TVC, an exit link to the Start Rite site and a competition. Kids could win an ipad by answering a simple question and entering the prize draw.

What were the Results?

The micro-site received over 28,000 page views from over 7,000 unique visitors. The competition received over 6,000 entries!
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThe microsite received over 28,000 page views
0 - 9Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
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