CASE STUDY: Start Rite partnership with Boomerang
Provided by Turner Media Innovations
Start Rite partnered with Cartoon Network and Boomerang to engage audience with the new range of children's shoes
What was the Challenge / Background of the Campaign?
With 220 years of experience and expertise, Start-rite are dedicated to creating quality, durable, stylish-fitted footwear designed especially for children of all ages. Start Rite wanted to engage the Boomerang audience with the new range of shoes and so Turner Media Innovations created a sponsorship campaign with webdrive.
What was the Campaign Objective?
- Build an effective partnership with Start Rite and Boomerang's best-loved programming
- Engage audiences with the new range of Start Rite shoes
- Create a tag to turn the Start Rite advert into a webdrive
- Create an exciting competition to get kids online and viewing the key shoes from the range
What was the Solution?
The sponsorship campaign consisted of 3 x 10" and 3 x 5" idents which aired around some of the best-loved programming on Boomerang. We created a tag to add to the Start Rite TVC, turning it into a webdrive.
Using the creative project from the advert, we were able to create a seamless addition with a Call To Action.
The site featured 4 key shoes from Start Rite as well as the TVC, an exit link to the Start Rite site and a competition.
Kids could win an ipad by answering a simple question and entering the prize draw.
What were the Results?
The micro-site received over 28,000 page views from over 7,000 unique visitors. The competition received over 6,000 entries!