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MTV2 - Real Music, Real Bands

Provided by Viacom Brand Solutions
The channel for alternative music lovers. MTV2 is a showcase for humour, attitude and rock n' roll spirit.

Tell us about the Opportunity / What is it?

Become a partner with MTV, the youth channel packed full of innovative and provocative shows and exclusive live performances. We can help you to reach the 16-34A audience helped by our deep understanding and unique expressions of the music genre. With a combination of back to back videos, intelligent music packaging, editorial, presentation, long form programming and audience interaction, MTV is seen to lead and define music television, offering the ultimate youth orientated viewing experience, essential for every young person in the UK.

What is the Marketing Objective?

MTV2 aims to develop a wide range of pioneering music entertainment, launching the new stars of tomorrow with an eclectic and adventurous policy on music and programming.

How does it work?

VBS can create a unique promotional package to match your marketing objectives and budget. The usual sponsorship package includes a front credit (10 secs) and end credit (10 secs), with (5 secs) in and out of each scheduled break. The (5 secs) credit is also attached to all promotional trails for the programming. However, VBS can also create bespoke live action advertisments for your brand, to run in commercial airtime. There are also opportunities to develop ad funded programming, sponsor MTV events and press advertising, as well as online media and microsites.

Who's used it in the past?

Numerous clients have chosen to partner with MTV in the past, including Nike, Motorola, Adidas, Twentieth Century Fox, Coca-Cola, Electronic Arts, Estee Lauder, Puma, Procter and Gamble, Sega and Universal among others. If you are interested in seeing case studies of these effective partnerships, please do not hesitate to get in touch.

Features / Benefits

MTV has been voted as the most valuable media brand by Interbrand for the last 6 years. MTV2 represents credibility and originality: it has created an involved interactive community of viewers for whom music is a passion. But it is not just about the music. Shows such as Jackass, Dirty Sanchez and the NME Award nominated Gonzo with Zane Lowe give viewers more than just back to back videos. As well as having an award-winning website, MTV2 is fully interactive with the highly rated 'Txt, Drugs N Rock N Roll'.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-34 year olds
16 - 24
25 - 34
All Genders
ABC1
C2
DE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / ROCK
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