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Multi-Channel Sat/Cab British Touring Cars Sponsorship-Motors TV

Provided by Digital Media Sales
Opportunity to sponsor Motors TV's exclusive coverage of the BTCC.

Tell us about the Opportunity / What is it?

Sponsorship of Motors TV's exclusive coverage of the BTCC. The British Touring Car Championship was born in 1958. Jack Sears was the very first champion at the wheel of an Austin A105. Interesting to note that a Formula One World Champion figures in the record books because Jim Clark took the BTCC title in 1964 (in between his two world crowns!), with a Lotus Cortina.

What is the Marketing Objective?

Build brand awareness and association with Motors TV's highly desirable male audience.

How does it work?

Sponsorship credits around all race coverage of BTCC on Motors TV as well as support programming. Anticipated schedule available on request. Provisional 10 Race Schedule : 9th April 2006 23rd April 2006 14th May 2006 4th June 2006 16th July 2006 30th July 2006 13th August 2006 3rd September 2006 24th September 2006 15th October 2006

Who's used it in the past?

Seat case study available on request.

Features / Benefits

The sponsorship allows clients to enjoy the benefit of brand association with one of the country's longest running Satellite & Cable channels, Motors TV as well as unparalleled access to the BTCC.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL09 Apr 06 - 15 Oct 06BUILD AWARENESSSPONSORSHIP / MEDIA
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