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MultiChanne Sat/Cab TV Ethnic Strand Sponsorship - MEMS Channels

Provided by Digital Media Sales
Opportunity to cost effectively sponsor family programming, across exciting Satellite/Cable Channels within the MEMS portfolio.

Tell us about the Opportunity / What is it?

MEMS represent a number of Ethnic TV channels targeting up to 90% of the different ethnic groups across the UK. MEMS have specifically tailored bespoke sponsorship opportunities for brands that want to be noticed by ethnic consumers. Each channel can offer sponsorship/airtime packages broadcast at various times of the day, for example, 'Breakfast' 06.00 - 09.00, 'Afternoons' 13.00 - 17.00 or 'Peak' 19.00 - 23.00, all available Monday to Friday, weekends, or both. Specific programme strands are available ie soaps, dramas and comedies.

What is the Marketing Objective?

Build brand awareness amongst the difficult to reach ethnic audiences. Create associations between a brands inherit image and the well loved programmes across all or a selection of the MEMS channels available.

How does it work?

MEMS will arrange a 1-3 month sponsorship on a selection of specifically young ethnic channels. We also offer assistance with the creation of sponsorship copy if required (details on request). Our network of relationships, created since the inception of MEMS, offer

Who's used it in the past?

MEMS trade with the countries top 100 TV advertisers, both via their advertising agencies and directly. Advertisers carried include Mercedes, Barclays, Nintendo, British Gas, Nationwide, Bacardi, AOL. A full list is available on request.

Features / Benefits

The sponsorship allows advertisers to become ingratiated with a very difficult to reach audience. The ethnic audience is currently under-utilised, advertisers can now achieve high levels standout and develop brands within the many varied communities.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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