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Muzu - tech savvy music environment on connected TV's

Provided by Rovi
Engage with your audience on MUZU TV, on connected TV's with a premium innovative and immersive ad format

Tell us about the Opportunity / What is it?

Muzu TV is Europe's largest legal catalogue of Music videos. Over 100,000 videos at your command. See all of your favourite artists and enjoy a world of music at your control, including the ability to create playlists from the comfort of your living room on a connected TV. Rovi serve in a premium display ad model while viewers are searching for music linking to a full screen advertiser branded destination. The ads are single, large and impactful - and offer a great platform for brands that want to align with a premium music environment.

What is the Marketing Objective?

The Rovi advertising model within Muzu, works on several levels, increasing with the levels of engagement: 1. Brand awareness - we have the interactive banners ads reaching all viewers 2. Brand consideration - video content served to the engaged viewer who has clicked 3. Purchase Intent - the branded destination can be used to show all aspects of the brand

How does it work?

The viewer searches for music videos within the app - and while they are searching, we serve in ads that appear next to content options. The large impactful ads can contain messaging and call to actions. If the viewer clicks or selects the ad, they are taken to a full screen branded destination - that is able to contain multiple videos, social functionality, polling and data capture options eg. email or mobile

Who's used it in the past?

We've worked with many brands across nearly all sectors. Youth brands have been very successful taking advantage of the edgy music interviews and constantly updated music related content.

Features / Benefits

Reach consumers when they are leaning forward, receptive, looking for Music content to watch. Your ad could be their choice. Our expert design and full-service production capabilities help you make an impact, and our dynamic branded destinations drive increasing consumer engagement with your brand. Rovi campaign analytics delivers unified measurement of consumer interaction on all devices served. And finally, a brand that was using Muzu TV could receive an ad effectiveness study from Rovi, as part of the package.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
10 - 15
16 - 24
Both
ONLINE / DISPLAY
ONLINE / VIDEO
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSBRANDED CONTENT / ONLINE
BRANDED CONTENT / TV
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