This idea is archived

Independent Sports Squares

Provided by Independent News & Media
Take over of sports results and tables page in the Independent - opportunity to reach ABC1 men aged 25-44.

Tell us about the Opportunity / What is it?

An exciting new opportunity to target sports enthusiasts brought to you exclusively by The Independent. With leading journalistic talent such as Sport Writer of the Year James Lawton, we offer some of the top sports pages in the quality market and therefore attract a wide male ABC1 readership. This advertising opportunity on the Sports results pages is a first amongst the qualities. To run both in print and online.

What is the Marketing Objective?

Brand awareness.

How does it work?

A 10x2 floating box accompanied by an optional 1x7 strip along the bottom of the page, to run on Sunday and Monday's Results & Tables page in Sport. This gives ownership of the page and takes advantage of longer page dwell times to target dedicated sports readers.Ownership of an editorial page creates a striking solus site and stand out from other advertisers targeting the same audience. The box can be utilised to create strong brand awareness whilst the strip can carry live messages related to the days matches or the latest results, driving traffic to the advertisers site

Who's used it in the past?

Brand new opportunity - a previously unavailable editorial site, this will be a first for the advertiser and a first within the national quality press.

Features / Benefits

Editorial page ownership, new and unique site, standout on the page, available during key sporting periods.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTwice weekly. Men 25-44 ABC1
25 - 34
35 - 44
45 - 54
Male
AB
ABC1
NATIONAL PRESS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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