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Nick Jr Jump Up Join In 2008

Provided by Viacom Brand Solutions
Jump Up Join In is a Nick Jr. Outdoor event featuring all of your favourite Nick Jr. characters.

Tell us about the Opportunity / What is it?

Nick Jr. Jump Up Join In is a free outdoor event for toddlers and their parents featuring 7 character zones inc. Angelina Ballerina, Dora the Explorer, Fifi & the Flowertots, Thomas the Tank Engine, Bob the Builder and The Wiggles and fun activities such as dancing, games, face painting, ballooners, entertainers and goody bags.

What is the Marketing Objective?

To get involved with getting kids to be active through creative play; getting toddlers to join in; to build trust and credibility amongst Mums and Dads. Such was the popularity of the 2008 event it saw 10000 people attend.

How does it work?

Sponsorship is available in various areas including existing zones, changing area, healthy catering, adult creche, breast feeding area, there is also the option of creating your own zone within Jump Up Join In. Sponsors' logos can appear on tickets, maps and schedules. Sampling can be given away in goody bags. On-air promotional spot to win tickets (inc travel and hotel). 30" ad between stage shows. Allocation of tickets. On-line mention of Jump Up web page & micro-site from Jump Up page. Signage around the show.

Who's used it in the past?

LeapFrog sponsored Nick Jr. Jump Up Join In 2005.

Features / Benefits

Encourage toddlers to get moving; connect with parents and toddlers in a fun, uncommercial environment; to give consumers a rich experience of your brand that goes beyond a 30" TVC; to be part of a FREE event that builds goodwill amongst Mums & the community; to be part of a unique pre-school event where you can build trust & credibility as well as drive word of mouth; being associated with a great fun brand, Nick Jr. that Mums already trust!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAn outdoor event attracting 14,000 people
0 - 9Female
Male
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL26 Aug 08 - 31 Aug 08BUILD AWARENESSEXPERIENTIAL
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